Seth W. Godin is an American author and former dot com business executive. He is a graduate of Stanford University.

In 1986, he started a book packaging business in New York City. He cofounded Yoyodyne with Mark Hurst, a permission marketing company.In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo’s vice president of direct marketing. In 2006, he launched Squidoo which became one of the top 500 visited websites in the world by 2008. Godin has written 18 books which include “The Smiley Dictionary”, “eMarketing: Reaping Profits on the Information Highway”, “If You're Clueless about Selling: And Want to Know More”, “Free Prize Inside!: The Next Big Marketing Idea”.